Ricoh R10 Digital Camera

28-200 mm 7.1x optical zoom lens in a slim compact body
Ricoh's original Double Retracting Lens System has made it possible to fit a high magnification 7.1x optical wide-angle zoom lens in a slim compact body. This lens can realize your creative intentions in a wide range of scenes, from wide-angle emphasis on image breadth and depth to the telephoto's ability to pull the subject up close and prominent. To go beyond the 7.1x optical zoom (200 mm), use the auto resize zoom for powerful telephoto shooting up to 40.7x.

28mm Wide
Making good use of the emphasis on image breadth and depth created by 28 mm wide-angle shooting, you can enjoy recreating the atmosphere of the scene before your eyes.

200mm Telephoto
The ability of the 200 mm telephoto to pull the subject up close and prominent will enable you to catch clear and sharp expressions in a portrait shot.

Step zoom and auto resize zoom
The step zoom function enables you to fix the optical zoom focal length at seven steps (28 mm, 35 mm, 50 mm, 85 mm, 105 mm, 135 mm, and 200 mm equivalent). For a zoom range beyond the 7.1x optical zoom (200 mm), the auto resize zoom takes you to a maximum of 40.7x (1,140 mm equivalent) in five steps (recorded image resized to 8M, 5M, 3M, 1M, VGA). From the wide zoom range available, you can easily select the zoom position best for the shot you want to take.

Smooth Imaging Engine III for high image quality
In addition to its superior color reproduction, Smooth Imaging EngineIII provides sophisticated image processing even in high-sensitivity shooting. This reduces noise without compromising resolution, the result being sharp and clear outlines and non-grainy images.

Capture small subjects at close range with macro photography functions usable at all focal lengths
For close-up shooting of subjects such as flowers and insects, the macro photography functions can get as close as 1 cm for wide angle and 25 cm for telephoto. The minimum shooting distance, which changes depending on the zoom setting, can now be shown on the picture display . Enter a previously unseen world using the R10's powerful macro functions.