Ricoh CX1 Digital Camera

Eye-opening superb image quality. Smooth Imaging Engine IV + CMOS sensor.
The CX1 features the highly evolved image processing engine Smooth Imaging Engine IV together with a CMOS sensor that enables high-speed image processing. For maximum enhancement of image beauty, the CX1 has the imaging power to brilliantly isolate one instant in time, and for high-sensitivity shooting it achieves noise reduction without compromising sharp resolution or color reproduction.

Suppress whiteout to recreate the beauty the eye sees. Pixel output interpolation algorithm.
The addition of a customized circuit to the image processing engine has made it possible to include a pixel output interpolation algorithm that minimizes whiteout in high-contrast situations, thereby enabling you to faithfully capture the excitement seen by your eyes. With techniques that use R (red) and B (blue) information to interpolate G (green) information (which is prone to saturation), the CX1 expands dynamic range by up to +1 EV compared to conventional methods.

An amazing transformation for people photography. Multi-pattern auto white balance.
For scenes with both sunlight and shadow and scenes mixing flash and natural light (or fluorescent light, etc.) during flash photography, this function can define white balance to fit the light source of each segregated area of the image. This new capability is very powerful for people photography in scenes which could not be adequately handled by past auto white balance functions, which used an average setting for the entire image.

Powerful lens in a compact body. 28-200 mm 7.1x optical zoom.
Ricoh's original (Double Retracting Lens System) has made it possible to fit a 7.1x optical wide-angle zoom lens in a compact body that is both easy to carry and easy to operate. The lens can handle a wide range of shooting situations, including powerful telephoto shots as well as wide-angle shooting of both expansive landscapes and interior scenes with limited distance between camera and subject.

Decisive reduction of overexposure/underexposure. Dynamic range double shot mode.
It can be difficult to photograph scenes in which the level of brightness varies greatly. With dynamic range double shot mode, the CX1 shoots, consecutively at high speed, two still images with different exposures, and then it records an image that combines the properly exposed portions of each. Expanding the dynamic range up to a maximum equivalent to 12 EV makes it possible to record images that give an almost naked-eye impression.

Don't miss the decisive moment. Enhanced high-speed continuous shooting functions.
“Isn’t that beautiful!” The decisive moment echoes in the heart but it will not wait. With the advanced continuous shooting (4 to 120 frames per second) made possible by the new CMOS sensor, you won’t miss the moment.

A different world with macro shooting at 1 cm. Macro shooting functions.
Taking close-up photographs of subjects such as flowers and insects reveals a different world that usually goes unnoticed. Getting as close as 1 cm for wide-angle and 25 cm for telephoto, you can enjoy shooting powerful images that are only possible with macro.

Shoot seven images with different focal distances. Multi-target AF.
Multi-target AF does high-speed consecutive shooting of seven images with different focal distances determined by the camera. It is effective for scenes (such as flowers) where there is a narrow range for a sharp focus. The camera automatically decides the seven focus points and does the high-speed consecutive shooting of seven images while shifting the focus to each point. After shooting, you can select the image with the preferred focus.

Simple operation with only frequently used functions. Easy shooting mode.
The shooting menu shows only "Pic Quality/Size" so operations are simplified, and there is less worry of errors. This can be helpful when asking others to take your picture. Also, switching to easy shooting mode returns the camera to default settings, enabling you to shoot instantly without having to think about what the current settings are.